In a beauty world overflowing with complicated routines and endless product steps, a Greek brand is bringing skincare back to what truly matters: science, simplicity, and self-care. IAM Skincare, founded by sisters Ioanna and Maria, is quickly making waves for its honest philosophy and intelligently crafted formulas — all rooted in a lifelong love of cosmetics and a deep understanding of the skin.

Two Sisters, One Vision

Ioanna and Maria aren’t just the duo behind the brand; they’re chemical engineers who grew up experimenting with beauty products and sharing a passion for healthy, glowing skin.

As they advanced in their scientific careers, one realization became clear: skincare doesn’t have to be overwhelming to deliver real results. With this in mind, they set out to create a brand that marries expertise with simplicity — and IAM Skincare was born.

Where Science Meets Everyday Beauty

Every product in the IAM line is developed through a careful, research-driven process. Rather than chasing trends, the founders focus on formulas that genuinely support skin health, using potent active ingredients in thoughtful combinations. The result?

Products that feel luxurious on the skin, work harmoniously together, and offer both immediate and long-lasting benefits.

What sets IAM apart is its versatility. Each formula is designed to be part of a customizable routine, allowing every user to tailor their regimen to their skin’s unique needs with just a few well-chosen steps. It’s skincare that evolves with you: simple, effective, and smart.

A Name With Meaning

While “IAM” carries the initials of Ioanna and Maria, it also holds deeper significance. It echoes the powerful affirmation “I am”,  a reminder that skincare is more than a ritual; it’s a moment of connection with oneself.

For the founders, beauty is tied to identity, confidence, and self-acceptance. Each product is a reflection of this philosophy, encouraging users to embrace their individuality and celebrate their own skin stories.

Skincare as Self-Expression

IAM Skincare isn’t just about achieving radiant skin; it’s about honoring the person behind it. Through clean formulations, a minimalist approach, and a strong scientific backbone, the brand invites everyone to build a routine that feels personal and empowering.

As Greece continues to shine in the global beauty space, IAM Skincare stands out as a brand with heart, expertise, and purpose, a modern approach to skincare that speaks to who we are, inside and out.